What Taylor Swift Tells Us About the Billboard Charts

Taylor Swift made headlines recently by grabbing all top 10 spots on the Billboard Hot 100 chart — a first in its 64 year history — with the release of her latest record Midnights. Cool. Good for Taylor and her Swifties. But….what does that actually mean? You might think it's a simple answer, but actually the Billboard charts are a complex beast with a long and winding history that didn’t even start in music. On this episode, we ask how the charts help us narrativize music in a consumerist society, revealing that the reality it supposedly reflects has often been constructed by arbitrary calculations, new technologies and the manipulating fingers of the major labels. Along the way we think on what it can also tell us about the ruthless capitalist practices of the big box store, and how the charts have mirrored changing attitudes towards race in America. 

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Music: Chaz Jankel - Pretty Thing